Webinar Episode 1

Why Creative Directors Should Care About Data

With Adam Morgan

Adam Morgan
Executive Creative Director

Adam is an author and frequent speaker on the topic of creative leadership

Check out his latest book, Sorry Spock, Emotions Drive Business.

For creative inspiration, start with your data.

Creativity and data don’t have to be enemies. We all do business in an insights-centric marketplace where data can’t be ignored — including its impact on creativity and the customer experience.

In this webinar, discover how to use data as inspiration for your best
creative ideas:

  • Learn how to give your creative ideas a backbone that will stand up to boring, tight-fisted executives.

  • Understand the process for turning data into valuable insights — and those insights into brilliant ideas.

  • Learn why a balance of logic and creativity is the future of the most impactful content.

Register now for this exclusive webinar produced by Stoke and led by Adam Morgan, Adobe executive creative director and author of Sorry Spock, Emotions Drive Business.